The Aji Network’s students and customers are ambitious businesspeople who seek to accumulate uncommon knowledge and power, or superior capacity to think and act with offers, practices, narratives and strategies, to produce competitive advantage, superior value and top 1% annual incomes to fulfill their lifestyle, financial and business ambitions for living a good life.
They recognize that they will be unable to fulfill their personal ambitions and business missions if they continue thinking and acting with their common sense and the common knowledge taught in business schools, MBA programs, popular business books and business entertainment magazines, television shows and newspapers.
They realize that their common sense and common knowledge will not enable them to generate the competitive advantage and superior value necessary to produce the careers, annual incomes, or business or enterprise values they seek.
“Common knowledge” is normal, ordinary or typical ways of noticing, observing and making interpretations in the marketplace that lead to equally common ways of thinking and acting with offers, business practices, business narratives and strategies.
It is widely available in business schools, MBA programs, popular business books and business entertainment magazines, shows and newspapers.
Its purpose is to enable businesspeople to “function effectively” in normal, ordinary or typical business situations. It provides no capacity whatsoever for the production of competitive advantage or superior value necessary to generate top 1% annual incomes, enterprise value or capital-at-work.
Students and customers hold a variety of business roles, including business owners, executives, managers, expert individual performers and salespeople. Almost all have college degrees and many have professional degrees, MBAs and PhDs. They are typically between 30 and 50 years old.
When they begin studying with The Aji Network, the majority of students and customers are earning between $150,000 and $600,000, which is the top 5% to 1% of the marketplace.
They recognize that annual incomes produced in the bottom 99%, or less than $400,000/yr., are insufficient for buying the products and services everyone needs to take care of their most fundamental concerns without being forced to accept unwanted and unhealthy compromises, constraints, obligations and relationships.
They also realize these incomes are insufficient for saving and investing enough to live a good life during their old age.
They, therefore, seek annual incomes in excess of $400,000/yr, from which they must accumulate at least $10,000,000 in capital-at-work to produce the same annual income during their old age.
When working with The Aji Network…
Students and customers are serious about fulfilling their lifestyle, financial and business ambitions. They are enthusiastic about their work; approach learning new moods, distinctions and practices eagerly, seriously and in moods of wonder; and they are passionate about their futures.
They accept that the global marketplace is a highly competitive environment that is knowledge-based rather than labor-based…
Success performing in the top 1% depends upon the superiority of their tactical and strategic knowledge, rather than their ability to manifest labor-based virtues, e.g., hard work, busyness, determination to get the job done, and reliance on common sense.
They seek to learn to produce new, increasingly valuable offers, practices, narratives and strategies, which are the fundamental currency of the marketplace, for their customers, employers, employees and colleagues.
They accept the fundamental strategic premise of The Aji Network that the way to produce and sustain competitive advantage and superior value is through continuous accumulation of knowledge and power throughout their entire career.
They are eager to learn about sources, forms, categories, axioms and ways of accumulating power or superior capacity to think and act. With The Aji Space and The Aji Source Fundamental Strategy, they seek to learn how to use their superior offers, practices, narratives and strategies to…
Build Networks of Help
Increase their autonomies
Produce highly-valued accomplishments to demonstrate and display their superior trustworthiness and value
Establish identities of trust and value with business narratives
Hold highly-compensated leadership roles
Build powerful business organizations
Anticipate changes in threats, obligations and opportunities caused by marketplace drift