About The Aji Network

The Aji Network enables ambitious businesspeople to transition away from a labor-based and task-oriented approach to their work that generates bottom 99% annual incomes and thwarts their intentions for living a good life. It enables them to transition towards a knowledge-based and strategic approach to career and business.

Labor-based and task-oriented approaches evolved to enable workers using power-driven tools and who were willing to work hard, keep busy, use their common sense and focus on getting the job done to function satisfactorily in the marketplace.

The use of power-driven tools and the methods invented to function with them are now obsolete, which is why the annual incomes of businesspeople who use them are always in the bottom 99% and continue to drop.

The common sense and common knowledge of a labor-based approach only enables people to produce equally common offers, practices, narratives and strategies, complete equally common tasks, and generate equally common annual incomes in the bottom 99% of income earners.

Bottom 99% annual incomes are insufficient for buying the products and services everyone needs to take care of their most fundamental concerns while also saving and investing enough to produce a satisfactory annual income during 25-30 years of old age. This is why tens of millions of people are approaching their old age with insufficient capital-at-work to stay in their homes, afford health care or own an automobile.

Only a knowledge-based and strategic approach enables ambitious businesspeople to exploit new opportunities produced by a global marketplace organized around the use of computer-driven tools to increase productivity.

Only a knowledge-based and strategic approach coherent with fundamental principles, laws and mechanisms for accumulating power enables ambitious businesspeople to produce highly-valued offers and practices that are the foundation of a strategy to produce top 1% incomes and enterprise values.

With a “fundamental strategy” and “strategic knowledge” to execute it, ambitious businesspeople can build powerful networks, autonomies, accomplishments, identities of trust and value, leadership roles, business organizations and anticipations of future threats, obligations and opportunities with their offers, practices narratives and strategies. This all leads to the production of top 1% incomes. This strategy is known as The Aji Source Fundamental Strategy.

Continual accumulation of uncommonly powerful knowledge is part of an ambitious businessperson’s fundamental strategy for accumulating power in the marketplace. It enables them to steadily increase their capacity to think and act with their offers, practices, narratives and strategies throughout their careers and as the marketplace drifts to produce and maintain their competitive advantages and superior value.

The Aji Network enables ambitious businesspeople to:

Break with common, labor-based thoughts and actions that are normal, ordinary, typical and, therefore, “mediocre”

These include using hard work, busyness, task-orientation, reliance on common sense and common knowledge and “thinking outside the box”, which statistics show only produce bottom 99% annual incomes that are not nearly enough.

Produce offers, practices, narratives and strategies that are scarce relative to demand, difficult to acquire elsewhere and uncommonly valuable because of the high-value marginal utilities they provide at a low cost and that generate top 1% annual incomes

Uncommonly high value forces customers, employers, employees and colleagues to compete for a business professional’s services by increasing their willingness to pay a premium for them.

Think and act autonomously, strategically and with superior effectiveness producing new…

Ethics of Power

Offers, Practices, Narratives and Strategies

Networks of Help

Autonomies

Highly-valued accomplishments

Identities of trust and value

Highly-compensated leadership roles

Powerful business organizations

Anticipations of future threats, obligations and opportunities

… to fulfill their personal ambitions and business missions

Produce new relationships, identities and dignity with customers, employers, employees and colleagues so that they are able to quit working with common, unproductive, unappreciative and unsatisfactory ones

Produce sufficient autonomy to quit having to put up with unwanted, unhealthy and unsatisfactory constraints, obligations and relationships

Toby Hecht is the Founder and CEO of The Aji Network. 

He is the designer and principal teacher of The Aji Space, The Business Professional’s Course, The LEIP Program, The Aji Source Fundamental Strategy, and other workshops, conferences, papers and talks offered by The Aji Network.

He has taught more than 3,000 business owners, executives, managers, salespeople and expert individual performers to compete for incomes, capital-at-work for retirement, and enterprise values in the top 1% of the marketplace while also being able to live a good life.

Mr. Hecht began writing about common business knowledge in his early thirties and has been writing and teaching uncommon business knowledge needed to perform in the top 1% for more than 20 years.

He has designed and led more than 60 conferences for The LEIP Program, 46 classes for The Business Professional’s Course, and 18+ annual Aji Network Conferences. He has authored more than 1400 essays, papers, strategic assignments and talks.

Mr. Hecht has been a successful business owner for more than 35 years.

He received his undergraduate degree from Tulane University and studied philosophy, history, linguistics, business and leadership for four years with philosopher, author, businessman and Chilean senator, Dr. Fernando Flores.

Today, Mr. Hecht continues to write and teach for The Aji Network. 

The Aji Network’s students and customers are ambitious businesspeople who seek to accumulate uncommon knowledge and power, or superior capacity to think and act with offers, practices, narratives and strategies, to produce competitive advantage, superior value and top 1% annual incomes to fulfill their lifestyle, financial and business ambitions for living a good life.

They recognize that they will be unable to fulfill their personal ambitions and business missions if they continue thinking and acting with their common sense and the common knowledge taught in business schools, MBA programs, popular business books and business entertainment magazines, television shows and newspapers.

They realize that their common sense and common knowledge will not enable them to generate the competitive advantage and superior value necessary to produce the careers, annual incomes, or business or enterprise values they seek.

“Common knowledge” is normal, ordinary or typical ways of noticing, observing and making interpretations in the marketplace that lead to equally common ways of thinking and acting with offers, business practices, business narratives and strategies.

It is widely available in business schools, MBA programs, popular business books and business entertainment magazines, shows and newspapers.

Its purpose is to enable businesspeople to “function effectively” in normal, ordinary or typical business situations. It provides no capacity whatsoever for the production of competitive advantage or superior value necessary to generate top 1% annual incomes, enterprise value or capital-at-work.

Students and customers hold a variety of business roles, including business owners, executives, managers, expert individual performers and salespeople. Almost all have college degrees and many have professional degrees, MBAs and PhDs. They are typically between 30 and 50 years old.

When they begin studying with The Aji Network, the majority of students and customers are earning between $150,000 and $600,000, which is the top 5% to 1% of the marketplace.

They recognize that annual incomes produced in the bottom 99%, or less than $400,000/yr., are insufficient for buying the products and services everyone needs to take care of their most fundamental concerns without being forced to accept unwanted and unhealthy compromises, constraints, obligations and relationships.

They also realize these incomes are insufficient for saving and investing enough to live a good life during their old age.

They, therefore, seek annual incomes in excess of $400,000/yr, from which they must accumulate at least $10,000,000 in capital-at-work to produce the same annual income during their old age.

When working with The Aji Network…

Students and customers are serious about fulfilling their lifestyle, financial and business ambitions. They are enthusiastic about their work; approach learning new moods, distinctions and practices eagerly, seriously and in moods of wonder; and they are passionate about their futures.

They accept that the global marketplace is a highly competitive environment that is knowledge-based rather than labor-based…

Success performing in the top 1% depends upon the superiority of their tactical and strategic knowledge, rather than their ability to manifest labor-based virtues, e.g., hard work, busyness, determination to get the job done, and reliance on common sense.

They seek to learn to produce new, increasingly valuable offers, practices, narratives and strategies, which are the fundamental currency of the marketplace, for their customers, employers, employees and colleagues.

They accept the fundamental strategic premise of The Aji Network that the way to produce and sustain competitive advantage and superior value is through continuous accumulation of knowledge and power throughout their entire career.

They are eager to learn about sources, forms, categories, axioms and ways of accumulating power or superior capacity to think and act. With The Aji Space and The Aji Source Fundamental Strategy, they seek to learn how to use their superior offers, practices, narratives and strategies to…

Build Networks of Help

Increase their autonomies

Produce highly-valued accomplishments to demonstrate and display their superior trustworthiness and value

Establish identities of trust and value with business narratives

Hold highly-compensated leadership roles

Build powerful business organizations

Anticipate changes in threats, obligations and opportunities caused by marketplace drift